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외국인 지갑 열리자 서울 상권도 지각변동…명동 부활·성수는 '플래그십' 재편 [fn마켓워치]_我的网站

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    Photo: Courtesy of Lvxing Disaster Simulation Training CenterWhat would you do if you were trapped in an underground parking garage that is being flooded?
As heavy rain associated with Typhoon Dolphin continued to affect large parts of China, an increasing number of people were turning to immersive disaster simulations to experience extreme weather scenarios in a controlled environment at the Lvxing Disaster Simulation Training Center in Hangzhou, East China's Zhejiang Province. 
At the country's first natural disaster simulation venue, adult participants pay 899 yuan ($133) per person to virtually confront situations such as typhoons, urban flooding and sudden flash floods, to gain a sense of what such emergencies might feel like.
Wang Kuanghan, operator of the training center, told the Global Times that the center is designed to allow people to experience the dangers of natural disasters in a safe and controlled environment, while raising awareness of the need to respect nature and avoid potential risks.
"We hope to pass on the experience we gained from encountering natural disasters during our years of traveling around the world," Wang said. "Beyond teaching people how to respond when natural disasters strike, what is more important is cultivating an awareness of how to avoid risks." 
As of July, the center had received more than 70,000 visits this year for hands-on experiences, including tourists as well as companies and professional rescue teams that come for training. The number is higher than the same period in 2025, he noted. 
Fu Minya, a Hangzhou-based office worker, told the Global Times that she has heard of the center and would like to give it a try. 
"The frequent news reports of natural disasters in recent weeks have reminded people of how small and vulnerable we are in the face of nature's forces," she said. 
After Typhoon Dolphin made landfall in China in early August, its remnant impact brought downpours to several provinces. Chinese authorities previously earmarked 80 million yuan to support flood and geological disaster relief efforts in the Central China's Henan and Hubei provinces and East China's Anhui Province, the Xinhua News Agency reported. 
The flash flood simulation is one of the most intense experiences the center offers. Participants stand in a simulated river channel as an instructor presses a button, releasing around 500 tons of water from above. Within just three seconds, many participants are knocked off their feet, left tumbling in the rushing water and being swept toward the protective wall at the end of the channel.
"Real flash floods move even faster," said Wang. "When the water rises above knee level, it is almost impossible for an adult to remain standing. Many people instinctively think they should swim to escape, but that can be fatal."
Flash floods carry mud, branches and rocks that can quickly entangle your arms and legs. The right thing to do is to watch for warning signs of an impending flash flood, move away from the riverbank before the flash flood occurs, and quickly evacuate to higher ground on either side, he said. 
In another exercise, several participants slog ahead holding each other's arms as the facility simulates winds reaching speeds of up to 165 kilometers per hour, as well as torrential rain.
However, there are concerns that simulated disasters could trivialize the suffering of disaster victims and turn the trauma of real-life disasters into entertainment.
This is a promising new niche in urban cultural tourism, Yu Jinlong, a Beijing-based cultural scholar, told the Global Times on Wednesday. 
By striking the right balance between entertainment and public education while strictly adhering to safety protocols, such facilities can become more than just viral check-in destinations; they can serve as a replicable platform for public emergency education, Yu noted. 
In the past, disaster-prevention education largely relied on display boards and lectures, which often made it difficult for people to develop an intuitive understanding of the dangers involved, Yu said. 
Real-life simulations, by contrast, allow participants to experience firsthand the destructive force of typhoons and flash floods, turning abstract knowledge into tangible memories. This is where such facilities can offer unique social value, making them particularly suitable for educational programs for young people and emergency-response training for businesses and institutions, he said. 
The experience can be impactful, but it should not be reduced to a sensationalist spectacle. Only by combining immersive experiences with practical self-rescue training and maintaining strict safety standards can this emerging model continue to serve as a meaningful platform for public disaster-prevention education, Yu noted. 
Statistics show that 95 percent of people rescued from natural disasters survive through self-rescue, Wang said. "If you are swept away by water or hit by strong winds here, you will develop a much deeper understanding of how to respond to hazards and protect yourself."
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二 |     서울 6대 가두상권 공실률 8.5%, 전년比 1.9%p↓외국인 카드 소비 50.8% 급증…명동 공실률 4.4%성수는 팝업서 대형 플래그십으로…우량 입지 경쟁 가열                    쿠시먼앤드웨이크필드 제공. [파이낸셜뉴스] 서울 핵심 리테일 상권이 외국인 관광객 귀환을 계기로 빠르게 재편되고 있다. 명동이 외국인 소비 회복을 등에 업고 공실을 채우는 사이 성수에서는 단기 팝업스토어 대신 대형 플래그십이 들어서는 공간 재편이 본격화되는 모습이다. 26일 쿠시먼앤드웨이크필드 코리아의 '2026년 2분기 서울 리테일 마켓비트'에 따르면 서울 6대 주요 가두상권의 평균 공실률은 8.5%로 집계됐다. 전분기보다 0.3%포인트, 전년 동기보다 1.9%포인트 낮아졌다. 회복을 이끄는 핵심 동력은 외국인 소비다. 올 상반기 방한 외래관광객은 1071만명으로 반기 기준 역대 최대를 기록했다. 외국인 신용카드 소비액도 전년 동기보다 50.8% 급증했다. 특히 소비가 과거 면세점·단체 쇼핑에서 뷰티·패션·의료·웰니스 등 개별 관광객 중심의 체험형 소비로 이동하면서 가두상권이 직접적인 수혜를 받고 있다는 분석이다. 가장 빠르게 살아난 곳은 명동이다. 2분기 공실률은 4.4%로 전분기보다 1.2%포인트 떨어졌다. 다국어 서비스와 택스리펀을 앞세운 대형 약국과 뷰티 브랜드가 핵심 입지를 다시 채우고 있다. 장기간 부진했던 강남도 공실률이 12.8%로 여전히 높지만 전년 동기보다 6.1%포인트 개선됐다. 한남·이태원도 7.0%로 한 자릿수 공실률을 유지했다. 성수는 다른 형태의 변화가 진행 중이다. 공실률은 4.5%로 전분기보다 0.7%포인트 올랐지만 시장에서는 상권 침체보다 '공간 교체' 과정으로 보고 있다. 과거 브랜드의 반응을 시험하던 팝업 중심 상권에서 장기간 운영하는 대형 플래그십 집적지로 바뀌면서 임차 수요가 규모와 입지를 중심으로 재편되고 있어서다. 실제 명동의 라네즈와 유니클로, 강남의 데카트론, 성수의 올리브영 뷰티맨션에 이어 한남·청담에서도 글로벌 브랜드의 신규 출점이 이어질 예정이다. 서울 리테일 시장의 경쟁축도 단순히 공실을 채우는 단계에서 누가 핵심 공간을 선점하고 있는지로 옮겨가는 분위기다. 외국인 소비와 경험형 소비가 동시에 커지면서 주요 상권의 대형·우량 공간을 둘러싼 브랜드 경쟁도 한층 치열해질 전망이다. 윤화섭 쿠시먼앤드웨이크필드 코리아 리테일 임대총괄 상무는 "개별 관광객 중심의 소비 구조 변화와 고환율이 맞물려 외국인 소비력이 크게 향상됐다"며 "브랜드들도 핵심 랜드마크 자산을 확보해 브랜드 경험을 극대화하는 대형 플래그십 전략에 집중할 것"이라고 전했다. 리테일 업계 관계자는 "핵심 상권은 이제 공실을 얼마나 채웠느냐보다 어떤 브랜드가 얼마나 오래 머무느냐가 중요해지고 있다"며 "명동의 정상화와 성수·한남·청담의 플래그십 경쟁이 동시에 진행될 가능성이 크다"고 귀띔했다.。

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Published on:16:50:04